For lead retrieval, we were able to create a custom design form app that allows the user to highlight the main aspects of the jewelry they prefer to design which includes the jewelry type, metal type, stone type, and the ability to attach to show an example of the jewelry they want to customize. Not only on the frontend of the website did we create a successful form for custom jewelry, but we also made it easy for Bayardo and the team to follow up with form submissions with a custom backend CRM system. The Hannon Jewelers' website is filled with original content that highlights their main services such as custom design directly on the home page banner with an original video that shows the process and store location. Although, we achieved the initial goal of rebranding and creating a completely new look for the Hannon Jewelers' team we foresee there being more ways to improve the website through new landing pages for new collections that the ads will be directed to.