Paid Social Advertising
Utilize today’s social media advertising granular hyperlocal targeting to contribute to your overall digital advertising success.
TARGETING
AD CREATIVE
AD PERFORMANCE
CAMPAIGN OPTIMIZATION
Utilize today’s social media advertising granular hyperlocal targeting to contribute to your overall digital advertising success.
Facebook & Instagram have access to over a billion users that spend 1-2 hours a day on their platforms. They have data that allows us to create audiences and target a narrower segment. Below are the targeting capabilities available through Facebook and Instagram:
LinkedIn’s Ad platform has many qualified B2B brands that can be targeted by their job titles and companies. Outside of targeting by interests on LinkedIn you can target from the following options:
Over 280 million daily active users spend 30 minutes on Snapchat. We are able to target viable Millennials and Generation X audiences. We are also able to target audiences with this information:
1 Business Objectives:
We identify your business’s objectives and begin to develop the best KPIs for the ads campaign.
2 Ad Development:
Here we take your messaging and build Ads around it. We understand what your target audience is attracted to including creativity and ad copy.
3 Campaign Build:
Here we build a granular campaign based on your campaign objectives and reach your target audience through demographic targeting, geographic, and behavioral targeting.
4 Optimizations:
After running the campaign for 1 – 2 weeks, we begin that optimization process with split testing ads, changing targeting specifications, and CPA goals.
5 Reporting:
Here we pull all our advertising details into a clean reporting system that we both can easily review and dissect.
For branding & design, we blended Hannon's unique gold, blue, and light grey color code to create a brand-new look. Meshing them onto the website through gold font colors & gold call-to-action buttons gave great contrast to the blue & grey color code backgrounds of certain pages.
GET STARTED
Here are our top 9 essential digital marketing strategies for every small business to start with.
Join us on this exploration of influencer marketing in the digital age, and unlock the potential to extend your reach, increase engagement, and build long-lasting relationships with your ideal customers.
What is Pay-Per-Click Advertising? Pay-Per-Click (PPC) advertising is a type of online advertising that allows businesses to place ads on search engines, websites, and social media platforms and pay only when someone clicks on their ad. The main pur
By prioritizing long-tail keywords, using keyword research tools, and collecting demographic data to create audience personas, you can create highly-focused and relevant content that resonates with your target audience and drives conversions.
